The Coffee Cafe Industry Using Porter s Five Forces And...

Introduction Starbucks first opened in 1971 in Seattle’s Pike Place Market. They came up with the name inspired by Moby Dick and the high seas that coffee trade was done over. In 1982 Howard Schultz was introduced to the company, and quickly joined the team. Schultz then traveled to Italy and was instantly inspired by the Italian cafes he visited. He wanted to incorporate the Italian coffee bars into the American markets by adding food to the menus, and providing a romantic setting for friends to meet at. Eventually his ideas took form and the brand Starbucks became what it is today. They tested this idea by selling espresso at their locations and the business took off. At the end of 2014 Starbucks had 21,366 stores worldwide and they continue to be a major name in the coffee and food industry. Although different competitors have risen in the market, Starbucks still remains strong with a competitive advantage to most. 1. Analyze the specialty coffee cafà © industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry? Please include the Role of Compliments as a Sixth Force. Risk of Entry by Potential Competitors Risk of entry into the specialty coffee is very minimal in the case of Starbucks within the United States. Nationally Starbucks competes against brands like Caribou Coffee, Dunkin Donuts, and McDonald’s in the retail coffee and snacks store industry. Within the domestic market

Comparing The Iliad And The Aeneid - 1517 Words

Homer once said, â€Å"Two urns on Jove s high throne have ever stood, the source of evil one, and one of good; from thence the cup of mortal man he fills, blessings to these, to those distributes ills; to most he mingles both. What the great philosopher is establishing is that the source of good and evil are the same while being different. Reminiscent of how The Iliad and the Aeneid are both epic poems that share similarities such as the setting, the reoccurring motif of gods, as well as aspects like the two heroes and the goals to be reached by the plot. When comparing the similarities between the two epics, The Iliad and the Aeneid, one of the most obvious is the setting of which they each take place. They are a part of the same era, one where the world was chaotic and still needed the frivolous gods to meddle. The Trojan War with its destructive power was a significant setting in both poems and led to the development of each respective plot. In the face of the dreads of the warfare in both epics, even the most powerful of warriors will experience fear, and the poets tell the audience details that both armies regret that the war ever began. The Iliad took place during the actual war. It is very much centralized around the occurrences of the war. Though the status of fighting a war is glorified, the men can be seen dying ghastly deaths; women becoming enslaved and shamed, and families torn apart. â€Å"Ah, put no faith in anything the will of the gods opposes! See, Priam’s virginShow MoreRelatedThe Aeneid Is A Latin Epic Poem Written By Virgil1163 Words   |  5 PagesThe Aeneid is a Latin epic poem written by Virgil. The Aeneid tells a story of Aenes, a Trojan who traveled to Italy, where he became the ancestor of the romans. The Iliad is an ancient Greek epic poem written by Homer. Both the Aeneid and the Iliad are both the same and different at the same time. The Iliad and the Aeneid are both masterworks in epic poetry. Not only do they summon destiny and martial duty, but also heroism. They are both fixated around the Trojan War. In the Iliad it focuses mainlyRead MoreSimilarities Between Paradise Lost And Paradise Lost1239 Words   |  5 Pagesto compare and contrast Paradise Lost with the three other epics of antiquity. The epics are Paradise Lost, Aeneid, The Epic Gilgamesh, and The Iliad. The most obvious difference is era. Paradise Lost is an epic poem from the 17th century and is written in blank verse which is the most modern phrasing method. According to an article on Enotes, out of the ot her three epics, the Iliad and Aeneid came from the same dactyllic family. (â€Å"Compare Miltons Paradise Lost†). Meanwhile The Epic Gilgamesh is moreRead MoreGilgamesh, the Illiad, the Aeneid1661 Words   |  7 Pagesmasterpieces like Gilgamesh, The Iliad, and The Aeneid. Epics like these were too good to allow them to disappear into the annals of time. Knowing this, Theodor H. Gaster, Robert Fitzgerald, and C. Day Lewis translated the epics into pros for future enjoyment. Gilgamesh, a mighty warrior is confronted by a more superior force, Enkidu, and is forced to transform from a tyrant into a caring and loving individual while seeking the plant of everlasting life. Through The Iliad Hector, displaying honor andRead MoreGreek Mythology And The Mythology850 Words   |  4 Pagesthrough the epic Aeneid; however, Greek mythology has existed longer. There is no specific evidence proving when Greek mythology actually began; Greek myths are chronicled through Homer’ s epics, Iliad and The Odyssey, which seem to have existed at least 700 years prior to when Roman civilization even began (Greek vs Roman). Before these epics were written, Greek myths were passed along through spoken word. 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Starting with the earliest Greek Epics, such as The Iliad, society has imagined an Underworld, a place beneath the Earth where souls go once the body dies. Our thoughts and expectations about such an idea have changed over time; the idea of the Underworld continues in many Greek and Latin poems and it stillRead More Comparing The Iliad and The Bible Essay2167 Words   |  9 PagesComparing The Iliad and The Bible  Ã‚      Throughout recorded history, man has sought explanations for the various phenomena that occur in every facet of nature, and when no obvious answer is forthcoming, still a theory is often proposed.   These explanatory theories, often taking the form of stories or chronicles, are usually linked to some sort of mysticism or divine intervention.   By ascribing that which he does not understand to the gods’ will at work, man avoids facing up to his own lackRead MoreGreek Mythology Vs Roman Mythology1256 Words   |  6 PagesThis illustrates the point that the Romans weren’t too interested in you unless you were part god in some way. Granted, many of the Greek stories also featured these demigods, however, they also had many stories that featured normal people. When comparing these two religions, it is clear that the Greeks placed much more emphasis on the appearance of their deities. The faces of gods were shown to be beautiful and their bodies were even more perfect still. The Greeks treated the gods like fashion modelsRead MoreEssay about Epic Conventions Applied in The Faerie Queene1711 Words   |  7 Pagesrace, nation or religious group. For instance, Odysseus is the epic hero in the Greek epic called, The Odyssey, in which he embodies the cleverness and cunning characteristic that Greek culture admired or Aeneasis the epic hero in Roman epic, The Aeneid, in which he embodies the patriotism and four cardinal virtues of Catholic belief such as prudence, justice, temperance and courage that Romans admired. As the examples are given above in the poem, each epic hero embodies a Christian virtue. MoreoverRead More A Comparison of Leadership Abilities of Odysseus in Odyssey and Aeneas in Aeneid3512 Words   |  15 PagesComparing the Lead ership Abilities of Odysseus in Odyssey and Aeneas in Aeneid      Ã‚   These two heroes have embarked from the same destination but on very different journeys. Whilst they are both Iliadic heroes at the start of their stories, they develop and adapt their manner towards the characteristics required of them to succeed. Before we judge them, it is necessary to determine our definition of a successful leader. A hero from the Iliad must be a speaker of words and one who is accomplished

Stop the Use of Cell Phones While Driving free essay sample

Andre Jones AC1208431 SP180. 0. 2 Principles of Public speaking Assignment 6_06 May 13 2013 Many people driving don’t know that they can be so many wrongs they can be doing without realizing it. Plenty talk on the phone while driving, drink, text and drive. A lot of people even innocent people as well have had accidents involving one of those. Out of the three there has been one that has become more common, and it’s only increasing if people don’t put a stop to it themselves. A usage of a cell phone should not be displayed at any point while driving. It can wait many have had accidents even deaths because of reading or of writing a simple text messages. No text is worth dying for. As technology keeps on evolving quickly you’d wonder why many can’t keep their hands off there cell phones. The usage of a phone should be nowhere near you while driving. We will write a custom essay sample on Stop the Use of Cell Phones While Driving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If it rings and distracts you, turn it off. Every time you look or even pick up the phone you are putting your life and as well as other lives around you at risk. It should be banned completely, if it is there wouldn’t be as many deaths and accidents occurring because of a simple phone. The usage of a cell phone while your home and in a stable environment is always fine, however if you’re on the road driving it can get you in a dangerous situation. It’s common of people to use their phone while driving but widely dangerous. Driving while using a cell phone can have your life in danger in a matter of seconds as well as innocent people as well. Banning the use of cell phones while driving should be enforced in full effect, driving and using your cell phone can automatically put your life in danger and possibly life term injury. Throughout the years there has been an increase number of deaths due to the use of cell phones use while driving, they are talking on the phone while driving, texting, or just looking through the cell phone for something. Many innocent people in society as well have been affected by this, they have either been hurt, injured, or have even died because of this incident. The usage of cell phones while driving should be banned everywhere, nationwide for many reasons. More and deaths have been adding up for a simple mistake because of people behind the wheel. A toll of injuries have been noticed because of irresponsible drivers paying attention to their phone and not to the road, causing major accidents with other cars and innocent go buyers. Using a cell phone while driving can lead to accidents, deaths and long-term injuries. Accidents are common while driving. They can either be minor or a major accident that can possibly result into people not making it. Many car accidents have gone to notice is because of small piece of technology we always carry around, which is our cell phones. Studies have shown a major increase in simple or huge accidents because of lack of attention on the road while driving. That is because of the following, people using their cell phones. Banning this should take place because of the accident can lead to something more worse then just a small injury. While driving your phone should be kept in a place you won’t hear or see it. Deaths have been noticed because of the simple fact drivers tend to pay more attention to their phone instead of the road. Banning on the use of phones should be enforced. This has affected many innocent people, with losing their life because of a driver not paying attention. Not only do innocent people in society are effected but you as the driver as well. There have been more and more deaths reported and gone to notice because of a cell phone use. More and more commercials have been airing on how a little simple text message killed the person they knew. It should be banned before more deaths calculate for something that can be avoided. Also thinking about many things that can happen while driving and using your phone, lifetime injuries come into play. A few lucky ones make it alive in an accident, but having a lifetime injury is another. Driving and using the cell phone can put someone around you even your self at risk of being paralyzed or having breaking something some thing because of this. Being behind the wheel you should be very smart in the decisions you chose to make. One being no phone while driving, it’s dangerous even looking at it for a quick glance. It can put yours and others in danger in situations you wouldn’t want to be in. This type of matter should be looked at very seriously and banned while people are driving since there had been a significant increase of accidents because of cell phone use. Always drive with precaution and safety no phones will help avoid trouble. Be smart and turn off the phone when you turn your car on.

National Cramberry Case free essay sample

The National Cranberry Cooperative faces several challenges with its operations at receiving plant 1 (RP1) in 1970. The primary challenges that RP1 is facing transmits to capacity and efficiency of their cranberry processing. For example, often there are trucks waiting to unload their cranberries because of existing bottlenecks in the processing system. This wait time can reach as long as 3 hours. If there is no processing backup, the trucks can unload within 5 to 10 minutes. The bottlenecks that attribute to the truck backup result from full holding bins or max drier utilization. The reason for the long delays is because RP1 experiences a greater input of cranberries than it can process. Specifically, this backlog of trucks stems from the influx in wet cranberries, which require an additional processing step before bagging and shipping. Recently, RP1 is experiencing a higher percentage of wet berries as a result of its location and the industry trend of harvesting the cranberries wet. We will write a custom essay sample on National Cramberry Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second key issue at RP1 is the deficiency in quality assurance of cranberry grading. In 1970 alone NCC paid the premium on 450,000 bbls of berries while half of them turned out to be less than grade 3 berries. The imprecision in grading cranberries resulted in a cost overrun of approximately $112,500. Human Resource Utilization is the last key issue identified for RP1. RP1 has an issue with absenteeism which leads to a greater number of employees on the payroll than necessary for operations. Absenteeism also results in unnecessary overtime pay for those employees that show up, which further increases payroll costs. Industry trends that may affect cranberry processing The current industry trend that has the most significant impact on cranberry processing is the wet harvesting method. If the berries are harvested wet they have to undergo two additional processes before they can go to market, dechaffing and drying. While the purchase of additional machines increases costs, the drying process introduces a new capacity constraint due to its processing capacity ranging from 150 to 200 bbls per hour, depending on the method of shipment (bags or bulk). Sources of variability for NCC There are four (4) key sources of variability that the NCC is subjected to: quality assurance, ratio of wet harvested to dry harvested berries, resource availability, and government legislation. The variability in Quality Assurance arises because the chief berry receiver grades the berries based on color. When a berry is uncertain between grades of No. 2B and No. 3, the chief berry receiver selects No. 3. NCC pays a $0. 50 premium for No. 3 berries. Of the 450,000 bbls of berries receiving No. 3 grades, only half turned out to be premium grade. As the growers of cranberries have a choice on whether to harvest the berries dry or wet, NCC has to be prepared to harvest both styles of berries. The wet processing takes longer and is more expensive, therefore the processing plants have to design their work flow and systems to accommodate the wet berries. A spike in wet growing would have an adverse realized capacity and utilization effect on a plant that is inadequately designed and/or operated for wet berry processing. The key source of variability relates to the demand for resources and government regulation or legislation. Cranberry processors are reliant on trucks to supply their plants with raw berries for processing and have fixed and variable costs associated with them. If another industry has a need for similarly configured trucks, costs would increase based off limited supply and increased demand. Government legislation and regulation is another area of variability for the NCC. Currently the growers set aside 10% of their harvest to keep market prices stable because there is an annual surplus of berries over demand. If the government puts an end to this practice it would create a surplus of berries thus causing prices to drop. Depending on the variability and scale of operational efficiency, NCC most likely would experience a diminishing profit margin. Scenario: Peak harvest-season day involves 18,000 barrels of berries, 70% of them wet, arriving over an 11 hour day. Would trucks have to wait to unload? When during the day would trucks be waiting? How much truck waiting time would you expect? Assumptions Made ? RP1 only processes a bin if it is completely full at the start of each hour ? Bins 17-24 are assigned for wet berries (Bins 1-16 are sufficient to process dry berries) ? Bins 25-27 are counted as six bins with a capacity 200 bbls each ? Total wet bin capacity is 3200 bbls (total capacity of buckets 17-27) ? There is no allowance for inventory to be stored between Dechaffing and Drying If RP1 had to process 18,000 barrels of berries per day and 70% of them were wet harvested, NCC would experience a backup of trucks at the receiving/unloading dock. Trucks would start waiting at hour 6 and would continue to wait until hour 15, which is when the inventory can be unloaded into the bins[1]. The trucks would on average wait 2. 9 hours per day during the peak -harvests season. The primary reason for this backup/delay is the inventory buildup in the temporary holding buckets. The inventory back logs there because the wet berries are being processed slower than the rate that they arrive at. The bottleneck in this process are the dryers, their total processing rate is 600 bbls per hour. The inflow rate of wet berries is 1,145 bbls per hour and the holding bucke ts that are equipped for the wet berries has a capacity of 3,200 bbls per hour which leads to truck backup if the berries are not being processed fast enough. Exhibit A demonstrates the throughput of the wet and dry berries, where after hour 6 the wet holding bins are at capacity and trucks are waiting to unload. The inventory builds up until hour 15 when wet berries can be processed and additional capacity becomes available in the temporary holding buckets. It is important to note that there is no delay in the processing of the dry berries because the holding buckets have a capacity of 4,000 bbls and the destoning machines can process 4,500 bbls per hour, leading to no inventory buildup, given its current inflow rate of 491 bbls per hour. The average time that the trucks have to wait is determined by Little’s law (I=R*T). The average rate is the amount of bbls that the bottleneck can process per hour, which in this case are the dryers at 600 bbls/hr. The average inventory is computed by taking the summed backlog of barrels that cannot be processed and dividing it by the total inflow hours (13,819 bbls /11hrs=1,256bbls). T=IR or 1,256 bbls / 600 bbls per hour=2. 09 hours of wait time per truck Peak Day Performance Recommendations We recommend purchasing two additional driers and converting one of the dry bins into wet bin storage. The cost is $25,000 for each dryer and $5,000 to convert a bin (from dry to wet). With an average truck delayed 2. 09 hours combined with a rental rate of $15 per hour per truck, NCC incurs an excess (due to backup) cost of $7,537 per day. During the 20 day peak season RP1 incurs $150,742 of losses due to the backup of trucks. [2] To confirm our recommendation, we ran a scenario or two additional driers at a total cost of $50,000. The two additional dryers add 400 bbl. per hour capacity to the processing plant, this additional capacity increases the throughput and trucks do not get backed up until the 11th hour of operation. 3] The additional dryers reduce the cost of the delivery truck wait time to $960 per day and $19,200 during the peak season. [4] Furthermore we recommend converting a dry bucket to a wet one. This $5,000 conversion cost was again implemented into the existing scenario. Exhibit E demonstrates that the increased wet berry bin capacity of 200 bbl. removes the truck backup at the 11th hour. [5] The net result of the bin conversion saves $19,400 per peak-harvest season. (The truck backup attributed to the wet bin storage amounts to $970 per day due to capacity limitations. ) The net savings in year one is $19,400-$5,000 conversion = $14,500) The total cost accrued for the upgrades will cost RP1 $55,000, but with the additional ability to process additional cranberries they will be able to save $95,742 in delivery truck backup costs in the first year. After the purchases NCC will need to assess the separator capacity as it becomes the new bottleneck. The separator bottleneck does not affect the truck backup because additional inventory can be stored in the new holding bucket or the destoning process can be throttled back to reduce flow to the separator. As the industry turns to wet harvesting more resources and capacity need to be able to process the changing product mix.